Woodcrafting and generic tools

The act of using brand names to establish a trade or clientele has been a common trader’s practice even before the Commercial Era and the Railroad Development years—as travelling vaudeville acts and troubadours at tha t time baptized themselves with “commercial” names to attract paying spectators—but its importance as an essential aspect in the entire idea of commerce has never been recorded.

Image source: foggieloan.co.uk

But it is no longer a secret how a simple brand name can change a rivalry in a niche or industry, or how it can ruin a flourishing trade. Brand names have become an important element in any commercial undertaking, and lives have been dominated by multitudes and uncountable numbers of them—for how many years, this, too, is uncertain. On a lighter note, brand names help people to identify. They are the badge that makes consumers distinguish what brand, products, and services they would trust or choose.

In woodcrafting: branded and generic tools

In the olden days when people did not have the option yet of choosing or buying tools for woodworking, they made their own—hence, everything was homemade, handmade, self-made, generic.

Image source: blog.powertools.us

But today, as the world is dominated by advertising and branding, it is hard to find tools that are as sturdy and expedient as the tools created in the ancient days. It’s difficult to find a store that sells reasonably priced woodworking tools that are still excellent and superb in quality. Commercialism paved the way for mass production, which, alternatively, lowered the quality of some branded products.

Image source: blaircontractingco.com

Thankfully, there are lots of trades that remain lovers of the craft and do not think of forgoing quality over sales or brand name. Laguna Tools is one of them and, hopefully, more trades like it would spring in the years that are yet to come.

Learn more about the woodworking industry by visiting this website.